BSM Media was founded on one game-changing idea: moms aren’t just a demographic—they’re the most influential consumer group in the world.

That vision came from Maria Bailey, a trailblazer in mom marketing and one of the first experts to put real numbers behind moms’ purchasing power.

She identified the $2.1 trillion annual spend of mothers long before the market caught up—and built an agency designed to help brands speak to that influence with authenticity.  Maria is the author of seven published books, translated into over a dozen languages. Her work continues to shape how companies around the world connect with moms.

Her bestselling titles include:

Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales
Power Moms
Mom 3.0
Trillion Dollar Moms
The Women’s Home-Based Business Book of Answers

She’s also a contributor to top trade publications like Media-Post’s Engage: Moms and Maternity360, and has collaborated on dozens of business and parenting books over the last two decades.

Still Personal. Still Powerful. More than 25 years later, Maria’s vision still shapes everything we do at BSM Media.

Maria works alongside brands, not above them—offering deep expertise, cultural understanding, and a network of 45,000+ carefully vetted mom influencers who drive real results.

Below you will find Maria's recommendations for "some" of the top toys for this years Christmas season. She introduced these during the Charles W. Howard Santa School in Midland, Michigan this past October 2025. 

 

 

     
SLIME  LIFE  FOOD 
 

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MAKE  LIPGLOSS

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TELESTRATIONS  GAME

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NINJOMBIE  PRIME  SLIME  DRAGON

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LITTLE  LIVE  PETS

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MINI  VERSE  SPACES

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MR. BEAST  LAB  MUTATORS

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BLANK  SLATE  GAME

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FLIP 7  CARD  GAME

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